Anaphora builds, hosts and refreshes websites that load fast, are safe to change and are set up to be found in search and in AI answers, with the domain and accounts kept in the client's name.
Built static and light, so it loads fast on a phone and has little to break or patch.
Every change shown to you on a private preview link, checked, and approved by you before it goes live.
Hosted on a global network with security headers, uptime and certificate monitoring, and nightly backups with a regular restore test.
Search and AI visibility built in from the start: structured data, a sitemap, and a redirect for every old address, so a move does not cost you what you already rank for.
Your domain and hosting account stay in your name, with us added as a member, so leaving us means removing us and nothing has to move.
How it works
4 steps
01
We start from the audit: what the current site does well, what it costs you, and every address that has to keep working.
02
We build on a private preview link. Nothing goes live until you have seen it and approved it.
03
At launch every old address redirects to its new page, and the site is monitored from the first minute.
04
After launch we host it and look after it: changes on request, each one previewed first, and a monthly report.
anaphorapartners.com is built and run the way we would run yours. You can check each line.
Built static: every page is plain HTML with no database behind it.
Every change goes to a private preview address first, hidden from search engines, before it goes live.
Three checks run before every deploy: one for claims we cannot back, one for the house writing rules, and one that fails any page too heavy to arrive in a single network round trip.
Monitored for uptime, certificate expiry and email authentication, with the redirects from the old domain checked on every run.
Every engagement
What you hold when a refresh is done
Every website engagement ends with these in your name.
The domain, at your registrar
The hosting account, with us as a member you can remove
The code, in a repository you own
A map of every old address and where it now points
Search Console and Bing Webmaster Tools, verified as yours
Will not promise
Said before you ask
No promised ranking or traffic number after launch. We report what the audit measures before and after.
Questions
2
Who owns the site when it is done?
You do: the domain, the hosting account and the code. Leaving us means removing us as a member, and nothing has to move.
Will a rebuild cost us our search rankings?
That is the most common way a rebuild goes wrong, so every old address gets a redirect to its new page and we check them after launch. We do not promise a ranking.
