What do you need from us?

Access to your Search Console and to whoever can change the site, and one person who can answer questions about the business.

Service 03

Search optimization

Anaphora's search optimization is technical and content work on a business's website, planned from the audit and reported from the business's own Search Console data.

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What you get

Included

Technical work: speed, crawlability, structured data, and duplicate or broken pages.
Content: pages for the searches your buyers actually make, written from what the business actually does.
Reported from your own Search Console: the queries, the impressions and the clicks, month on month.

How it works

4 steps

01
We start from the audit's findings, in the order that moves the most.
02
Technical work first: speed, crawlability, structured data, duplicate and broken pages, and redirects.
03
Then content: pages for the searches your buyers actually make, written from what the business actually does.
04
Each month, a report from your own Search Console: the queries, the impressions, the clicks, and what we changed.

Examples

Each one says what it is

Real, this site

A site move without losing an address

This site, moved from anaphora.partners to anaphorapartners.com on 2026-09-15. You can check it.

Every old address answers with a permanent redirect to the same page on the new domain.
The one exception, the unsubscribe link in every email already sent, keeps working on the old domain, because that is a legal obligation.
The www and http versions both redirect to the one address the site is known by.

Illustrative, not a client

A page title, before and after

For a commercial roofing contractor in Riverside. Invented to show the format; not a client.

Before: Home | Services
After: Commercial Roof Repair and Replacement in Riverside, CA

Will not promise

Said before you ask

No ranking promises. Search engines decide rankings. We report what moved and what we think moved it.

Questions

Do you promise rankings?: No. Search engines decide rankings. We report what moved and what we think moved it.
What do you need from us?: Access to your Search Console and to whoever can change the site, and one person who can answer questions about the business.

Often bought with

Website builds, hosting and refreshes
A fast, secure site built or rebuilt around what the audit found, then hosted and looked after, with the domain and accounts kept in your name.
Answer engine visibility
How often ChatGPT, Claude and Perplexity name you when a buyer asks, counted every month, and the work that changes it.

Ask about this

Tell us your website and who buys from you. We will tell you what we would check first, and whether we are a fit.

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